The Volkswagen Taos will slot under the Tiguan and is the second proof point of Volkswagen doubling-up SUV strategy following the launch of Atlas Cross Sport earlier this year. The vehicle is positioned in the largest U.S. vehicle segment, the compact SUV market, where 4 million vehicles were sold in 2019-around 24 percent of the market. The Taos is small in stature, but big on value, with bold design, smart packaging, and high-end features.
"Taos is our fifth new addition to the Volkswagen SUV family in just four years, and we're thrilled to keep finding new ways to meet the needs of American families," said Scott Keogh, CEO, Volkswagen Group of America. "Taos will bookend our compact SUV offering, giving buyers all the sleek style, technology, and drivability that Volkswagen is known for at an even more affordable price."